Strategy and Communications

Digital Strategy | Content Strategy | Customer Experience

About Ruth

About Ruth

Ruth has had a career-long focus on strategic content, customer experience and communications in a digital context.

She excels in creating long term client relationships, developing effective digital outreach and marketing programs for with the objective of driving strategic objectives forward.  

Working across  wealth management, government, technology and the not for profit sectors, Ruth brings a cross-disciplinary approach to digital communications and transformation projects. 


Ruth’s clients appreciate her straightforward approach to strategy, based on a Systems Thinking Framework. 

Ruth fuses together traditional and innovative methodologies in her work, while applying fresh viewpoints, looking at the increasingly complex digital eco-system in a human and practical way.

Working with executive teams and cross-functional working groups, Ruth is able to align stakeholders and navigate a productive path forward. 

Areas of Focus

Diversity in Business

A long-time advocate for diversity, Ruth has participated in the trade and business community since the 2000's, speaking and advocating for economic development through a womens' lens.

Diversity in Technology

Ruth started off in digital as a creative lead, and designed some of the first corporate Websites and digital products in Canada. It was always important to her to have diverse perspectives in the room- and that approach has never been more relevant than it is today.



I am always interested in discussing new projects, so please contact me through the form below, and I will be happy to connect with you.

I do work with a variety of trusted partners, so am available to bring multiple vendors to the table for more complex projects.

Ruth Bastedo

(416) 937-6469

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